El Top 50 de Yanko Design - Lo mejor de 2013!
Yanko Design Top 50 – Best of 2013!
If we reflect upon the trends predicted for 2013, then some of the prophecies have come true. For example, Contextual Design is no longer a buzzword and neither is it just restricted to user application. With research tools at their easy disposal, a consumer is no longer taken in by marketing ploys. Authenticity in the design, value, emotional context and above all simplicity; designs that reflect these core ethics have made their place in the free market.
As the judge of the red dot awards: design concept last year, these predicted trends were evident in the projects that were presented to the jury. Function and not frivolous design, materials that matter and emotional attachments, is what we were seeking last year.